2007-04-17から1日間の記事一覧
It just feels good: Customers' affective response to touch and its influence on persuasion http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkg.70.4.56?journalCode=jmkg「使いやすさ」情報を抜きにして,触覚だけで商品を触りたくさせられるか,と…
It just feels good: Customers' affective response to touch and its influence on persuasion http://www.atypon-link.com/AMA/doi/abs/10.1509/jmkg.70.4.56?journalCode=jmkg「使いやすさ」情報を抜きにして,触覚だけで商品を触りたくさせられるか,と…